Why wait for foodie festival fun? Greenville, South Carolina opts not to.
Euphoria is set for September 21-24, 2017. Advance events make the wait easier.
By Hope S. Philbrick
A friend who lives in Greenville, South Carolina once explained how important the annual Euphoria festival is to food and music lovers she knows: “Several of my friends planned their pregnancies around Euphoria so they wouldn’t have to miss it!”
I’ve been to Euphoria and understand. In my book, Euphoria ranks as a festival that shouldn’t be missed. Plus, as a grownup I get it: Euphoria showcases food, adult beverage and music, why miss out on the adult beverages, a full third of the celebration? Plenty of drinks are poured, from fine wines to local moonshines, craft beers to creative cocktails. (Don’t worry about drinking and driving: Book a room downtown, like at the Hyatt Regency Greenville, and you can walk to all the events.)
Euphoria is an annual celebration of culinary and musical arts. It offers several opportunities to sip libations while nibbling on bites cooked by some of South Carolina’s and the world’s best chefs, all while listening to some great tunes performed live. Euphoria takes a laid-back, friendly approach to serving up its tasty mix of flavors. Local and guest chefs team up to present scrumptious multi-course meals paired with featured wines or brews. Hometown music heroes share the stage with talent from far-flung places. There are also cooking demonstrations, wine seminars, cookbook signings and more. Guest dinners and jazz brunch are perennial favorites. Euphoria grows organically so each year is better than the one before.
2017 is no exception, and fans’ impatience is quelled with preview/kick-off/whet-your-whistle events. I was invited to check out the inaugural “A Southern Remedy: Comfort Food, Booze & Blues,” event on February 23. It was, as Euphoria has always proved to be, a delicious good time for eyes, ears, taste buds and mood.
The next event is set for April 23. “Roast + Toast” with Rappahannock Oyster Company and Buxton Hall Barbecue. Join the fun from 2-5 p.m. at The Wyche Pavilion and get a taste of what’s to come in September. Elliott Moss from Asheville’s Buxton Hall Barbecue–Bon Appetit’s “Best Restaurant of 2016” and a James Beard Foundation “Best Chef: Southeast” semifinalist–will serve whole hog barbecue alongside Rappahannock Oyster Company’s briny oysters from the Chesapeake Bay. While savoring the tastiness enjoy live bluegrass music from West End String Band.
That same day, April 23, tickets for the 12th annual Euphoria will go on sale.
Plan ahead and don’t miss Euphoria!
Named one of the “10 Southern Food Festivals You Need to Taste” by Atlanta Journal-Constitution, “Top 20 Events in the Southeast,” by USA Today, and praised by Oprah Magazine and New York Times, Euphoria highlights Greenville, S.C.’s culture, depth of talent and outstanding revitalized downtown. Drawing over 6,000 guests from 30 states and multiple countries, this 4-day weekend features celebrated chefs, celebrity singers and songwriters, craft brewers, cookbook authors, sommeliers, and unique luxury experiences.
– Graphics courtesy Euphoria; photos from “A Southern Remedy” © HSP Media LLC
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