Euphoria = Epic Food, Drink & Music Festival

Join the fun in Greenville, South Carolina, September 21-24, 2017

By Chris Chamberlain

As part of my gig as a food, drink and travel writer, I have the opportunity to visit food festivals all over the country. Each individual event has its own charms; some are bigger or feature more celebrity chefs. But there is no festival that I look forward to attending more than Euphoria in Greenville, South Carolina.

About halfway between Atlanta, Ga., and Charlotte, N.C. along I-85, Greenville is a hidden culinary gem that is really stepping into the spotlight. For more than a decade, the annual Euphoria festival has drawn guests and residents to the city’s quaint downtown district to celebrate the local restaurant and music scene. This year’s four-day event will be held September 21-24 and promises something for just about anyone.

Noted Greenville musician Edwin McCain was one of the original organizers of Euphoria, and he’ll be performing Friday night at the “Taste of the South,” event, an evening of music and food set in the lovely amphitheater along the banks of the Reedy RIver that flows through downtown. The TD Stage & Wyche Pavilion will host live music performances and tasting tables featuring food and beverage from around the region.

The food scene in Greenville has been growing for years, and more than 100 independently-owned restaurants are located up and down Main Street within a mile or so of downtown. It is an eminently walkable city, but if you purchase a VIP-level ticket, you’ll have access to the free shuttle service provided by Lexus to get from event to event or from restaurant to restaurant.

There are even athletic opportunities to burn off some of those calories ranging from a 30-mile bike ride with ex-Tour de France hero George Hincapie to a more leisurely ride along the Swamp Rabbit Trail with The Shepherd himself, Craig Rogers of Border Springs Farm.

Other events worth taking in include VIP hospitality areas and welcome parties, the Feast by the Field, a tasting and chef demo event surrounding the local minor league baseball stadium, wine tastings and seminars, special chef dinners pairing local and visiting culinarians and a Sunday BBQ Brunch that is a highlight every year. I also particularly enjoy the chef demos and educational seminars, and some of them even integrate music into the show by featuring live accompaniment.

While some events have already sold out, there are still plenty of tickets left for many opportunities. To really interact with some of the best chefs and makers of the South in a casual environment, I contend that Euphoria can’t be beat. I’ll be there to lead a seminar on making biscuits with the fantastic Karl Worley of Biscuit Love on Saturday, September 23 at 1 p.m. So as some Southerners say, y’all come go with!

– Photos courtesy Chris Chamberlain

Featured products, services and/or travel arrangements may have been complimentary in part or in full; this affords the research opportunity but does not sway opinion.

Chris ChamberlainChris Chamberlain is a food, drink, wine, spirits, travel and personal interest writer based in Nashville, Tennessee, where he has lived his entire life except for four years in California where he studied liberal arts at Stanford University and learned how to manipulate chopsticks. He is a regular writer for the Nashville Scene and its “Bites” food blog as well as Nashville Lifestyles magazine. He is the Southern correspondent for He has also contributed to the Nashville City Paper, Her Nashville, Relish, Julep, Local Palate, The Bourbon Review, 2001 Edgehill, the SFA’s Gravy newsletter,, and as a kitchen gadget reviewer at He has published three books: The Southern Foodie: 100 Places to Eat before You Die and The Recipes That Made Them Famous, The Southern Foodie’s Guide to the Pig, and Nashville Beer: A Heady History of Music City Brewing.

Leave a Comment

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.