New Mexico True.
By Hope S. Philbrick
Despite what you might have heard on ABC’s The Bachelor, New Mexico is, in fact, one of the 50 United States of America. But its beauty, history, cuisine, culture, art and people are specific in a distinctive way that can make you feel like you crossed the border into to some exotic land.
Fair warning for first time visitors: “The Land of Enchantment” will seize your heart and touch your soul.
Choose the right hotel and you’ll get immersed in local culture and feel right at home in a way that would be impossible at some national chain.
Heritage Hotels & Resorts is a collection of culturally distinctive hotels and is New Mexico’s largest independent hotel brand. Founded in 2005 by Jim Long, the brand celebrates New Mexico through its architecture, regionally-inspired interior design, landscaping, cuisine, custom artwork and décor, music and entertainment, plus its friendly staff members.
Heritage Hotels & Resorts currently operates eight properties in Albuquerque, Santa Fe, Las Cruces and Taos. Each one is different yet “tells a cohesive story,” says Maresa Thompson, senior marketing & creative director (a.k.a., corporate cowgirl) for Heritage Hotels & Resorts. All themes celebrate the multi-cultural heritage of the southwest, which is a blend of Native American, Mexican, Spanish, and Anglo American Western influences.
Stay with Heritage Hotels & Resorts and you’ll get more than a good night’s sleep: You’ll get an authentic, rich, immersive cultural experience alongside all the pampering and amenities you’d expect of an upscale hotel.
You could never leave the hotel and gain an understanding and appreciation for the city and state in which it’s located.
But nobody recommends that you stay exclusively inside the hotel, not even Heritage Hotels & Resorts. Whichever property you choose, upon check-in you’ll receive a Local Treasures brochure. “We’re local and we partner with local businesses,” explains Thompson. “We know there are some fantastic things in New Mexico that don’t exist elsewhere, so we’ve partnered with local restaurants, shops, galleries, attractions and bars to provide guests an exclusive 15 percent discount at some of our favorites—the list is curated by our CEO.”
If helping you save a few bucks—without compromising anything in the process—isn’t the sign of a true friend, we don’t know what is.
- Each Heritage Hotel donates a percentage of its revenue to cultural causes.
- Each Heritage Hotel offers special packages, most of which are aimed at adults. At Hotel Albuquerque, for example, the sultry romance kit includes a blush-inducing treat that may spark some 50 Shades of playful fun. Another celebrates the fact that New Mexico is the oldest wine producing region in the U.S.A.
- Odds of Encountering Children: Possible, but significantly lower than national chain hotels. For the best odds, visit when school is in session.
On our recent trip to New Mexico, we reviewed four Heritage Hotels. Click the name of the hotel to link to our coverage of that property:
Additional properties include Hotel St. Francis, Eldorado Hotel & Spa, and The Lodge at Santa Fe in Santa Fe, NM, and Hotel Encanto de Las Cruces in Las Cruces, NM.
– Photos © HSP Media LLC; graphic courtesy Heritage Hotels & Resorts
Featured products, services and/or travel arrangements may have been complimentary in part or in full; this affords the research opportunity but does not sway opinion.