Renowned British retailer expands to America, including a location in Phipps Plaza, in Atlanta, Georgia.
By Hope S. Philbrick
Mammograms may be a necessary burden of womanhood, but they are no fun. Now I think I’ve stumbled upon the motivating reward to that annual chore: Once the deed is done, take yourself bra shopping at the best lingerie shop around.
In timing that was pure coincidence, the day after my mammogram I was invited to the grand opening of the new Rigby & Peller Lingerie Stylists London, which is located in the old Intimacy space in Atlanta’s Phipps Plaza. I went thinking, why not? Turns out, shopping for a new bra in a high-end boutique shop is a perfect treat for “the twins” after they’ve been smashed for science.
A trip to Rigby & Peller will definitely become my post-mammogram habit. But of course there’s no need to limit this shopping experience to a once-a-year visit.
Think bra shopping is a wretched horror? It can be. But not here.
Rigby & Peller is where to get fitted for a bra. The pros here know what they’re doing. In fact, the 75-year-old British lingerie retailer has served as the Royal Bra Fitter to HM Queen Elizabeth II. Honestly, if the Queen trusts her boobs to these folks, there’s no reason not to let them strap a bra onto yours.
“Every woman deserves lingerie that suits her body, matches her taste, lifestyle and personality, and makes her feel every inch a woman.” – Rigby & Peller
Rigby & Peller offers a luxury service pioneered by the brand called “Lingerie Styling.” It’s billed as a “service of wardrobing women by helping them find their unique shape, style and color. This service goes beyond solely focusing on basic styles and also encompasses discovering styles that keep up with seasonal trends and fashionable colors.” Basically, it’s a traditional bra fitting by keen-eyed pros with a side order of “What Not To Wear” advice. Need a beige bra? Fine. But it need not be boring. And why not also pick up something in fun fushia, risqué red, and/or va-va-voom violet?
“All women deserve to feel comfortable, confident and look beautiful,” says Jeniece Vaughn, head of marketing at Rigby & Peller U.S. “Imagine if every woman had a bra for every pair of shoes she owns—Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.”
That’s right, ladies. You should not wear the same bra under a T-shirt as you’d wear under a ballgown. Stock up. Branch out. Buy basics, a sport bra, and some fun flirty finds.
The Rigby & Peller in-store experience provides an upscale styling service with an array of curated collections from premium brands like Marie Jo, PrimaDonna, Aubade, Empreinte, Simone Pérèle and many more. Exclusive to Rigby & Peller’s American locations will be brands like Le Chat, Barbara, On Gossamer, Hanky Panky, Jonquil and In Bloom. With more than 90 sizes ranging from A to K cup, every woman will be able to find lingerie that fits her body and lifestyle at Rigby & Peller.
Find Rigby & Peller in the U.S. at these locations:
- Phipps Plaza – Atlanta
- Copley Place – Boston
- 900 Shops – Chicago
- Oakbrook Center – Oakbrook, IL
- Galleria Mall – Houston
- Aventura Mall – Miami
- Fifth Ave – NYC
- Third Ave – NYC
- Madison Ave – NYC
- South Coast Plaza – Orange County, CA
- King of Prussia Mall – Philadelphia
- Fashion Valley Mall – San Diego
- Tyson’s Corner Center – Washington, DC
– Photos © HSP Media LLC
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